Tuesday, April 14, 2009

On-line video: People are watching longer videos...Internet is the broadcast TV killer

The other night, we missed the 9pm showing of 24 on FOX in NY. So I hooked my computer up to the TV and watched the episode in almost high def off the internet on FOX.COM....who needs cable?

The article below from Media Daily News lends some interesting statistics to this trend.....now we need to figure out how to monetize this exposure:

Trending Up: Nielsen Says Online Video Usage Soars
by Wayne Friedman, Yesterday, 4:07 PM

Online video continues to expand -- now up 40% versus the same levels a year ago.

Nielsen Online says March's 9.6 billion streams and 130 million Web users are a 38.8% hike over March 2008. Total streams for viewers during March were at an average 74.4 with the total time per viewer, in terms of minutes, at over three hours per month -- 190.7 minutes.

Nielsen says the total time per viewer in March -- which includes progressive downloads but excludes video advertising -- was up a big 12.6% versus February. This seems to suggest -- as other research has found -- that users are watching longer-length videos

more....

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