NYTCO Ad Revs Plunge 27%, Internet Revs Sag

It seems like all the old business models for advertising are falling apart...I don't want to watch blinking ads on the page or to sit through boring pre-rolls to see my video, do you...are we moving to premium fees for services and micro-payments on the web? Will this lead to a bifurcated audience, those that pay and enjoy, and those that have to suffer ads?

Here is the latest news form the Media Post:

NYTCO Ad Revs Plunge 27%, Internet Revs Sag

Feeling the effects of a long-term decline in print media combined with one of the worst economic downturns in recent history, the New York Times Co. revealed disastrous first-quarter results Tuesday.

Total advertising revenues plunged 27% in the first three months of 2009 compared to the same period in 2008, from $458.3 million to $334.6 million. This drove a total revenue decrease of 18.6%, from $748 million to $609 million. Operating profit plummeted from $77.7 million in 2008 to just $16.5 million this year.

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